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A. D. Coleman on Photo Books, 1978 (d)

From now on, when people start to talk about or to write about the illustrated book as a phenomenon in book cultures, they’re going to have to start taking into account the photography book as a kind of entity in itself. […]

A. D. Coleman on Photo Books, 1978 (c)

What do these images need? What does this book need? If I brought this out and people could buy it for five dollars, might I not sell eight thousand copies more, or two thousand copies more than I’m going to sell if I bring it out priced at fourteen dollars? […]

A. D. Coleman on Photo Books, 1978 (a)

If photography books are to become really viable as products, without meaning as “merchandise,” if they’re to be able to be self-sustaining as a produced artifact, they’ve got to go beyond the market in photography. […]