The crucial question is, To whom is my work addressed? To put it another way, who do you think you’re talking to? By this I mean quite specifically what audience do you as a critic desire and direct your work towards conceptually? […]
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The four key elements of the critical equation are (1) the work, (2) the critic, (3) the vehicle or forum, and (4) the audience. Each of these represents a wide range of options; furthermore, each individual case is in a state of continual change. […] What do these images need? What does this book need? If I brought this out and people could buy it for five dollars, might I not sell eight thousand copies more, or two thousand copies more than I’m going to sell if I bring it out priced at fourteen dollars? […] What Coleman did for us, and certainly for myself as a future photo educator and curator, was to instruct us by example never to ignore the forces that propel the visibility and inclusion of certain photographers over others. […] |
 SPJ Research Award 2014All content of this publication is © copyright 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017 by A. D. Coleman unless otherwise noted. All materials contained on this site are protected by United States copyright law and may not be reproduced for commercial purposes without prior written permission. All photos copyright by the individual photographers. "Fair use" allows quotation of excerpts of textual material from this site for educational and other noncommercial purposes.
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