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In the spring of 1968 I became
a full-time freelance writer specializing in photography
criticism.
I began writing about photography
because I was excited by photographs, curious about
the medium, and fascinated -- even frightened --
by its impact on our culture. I still feel that
way.
My first pieces appeared in
the Village Voice, in a regular column called
"Latent Image." Between 1968 and 1974,
my primary forums were the Voice, Popular
Photography, and the Arts and Leisure Section
of the Sunday New York Times; I was a regular
columnist for all three simultaneously. Since 1974,
I have written for a diverse group of periodicals,
with Camera 35 my most frequent outlet. During
this decade I wrote well over four hundred articles
on various critical, historical, educational, and
cultural aspects of photography. That volume astonishes
me now; I do not think I could match it again.
The quantity of that output had much to do with
the specific nature of my involvement with photography
as I initially conceived and undertook it. I intended
my work to be an interconnected running commentary
on photographs and photography itself -- a form
of journalism, in the diaristic sense of
the word, as well as a critical interaction with
the medium.
When I started, photography was entering that state
of evolution and redefinition which in the past
few years has brought it increased critical attention
and a much-widened audience. Though I prophesied
that eventuality, and proselytized for it, I think
I never really expected it to happen. While I have
my reservations about many of the side effects,
I'm glad that it came about; I believe the attention
-- and the audience -- will be rewarded.
So much seemed to be happening in photography at
that point, and my knowledge of and background in
the medium were so scant, that I did not presume
to function as an authority or an arbiter of taste.
Those roles don't attract me; and my youth, inexperience,
and lack of an overview made them impossible in
any case. What I hoped to do was to exemplify the
possibility of engaging on a personal level, emotionally
and intellectually, with a wide range of photographic
imagery in an articulate and meaningful fashion,
thereby provoking others to do the same.
Because so much was going on, and so few were writing
about it, I was leery of functioning as an intentional
filter -- that is, I was reluctant to exclude from
my consideration anything that seemed even remotely
pertinent. I wanted my function to be that of a
synapse in the medium: a message center,
a bridge between the origin of communication and
its destination. So I embraced and tried to deal
with almost everything that came my way or could
be ferreted out, let it all pass through me and,
as best I could, turned the experience into words.
For a while it was possible to maintain at least
the illusion that I was ingesting almost everything
there was (on the East Coast, at any rate); but
by the early 1970s that had become patently impossible,
and my understanding of my task began to change.
By late 1974 I had virtually ceased writing about
exhibits and monographs. Partly that was due to
the sudden lack of access to effective forums for
such discussions, partly to shifts in my own attitudes.
This book is an attempt to reconstruct this evolution,
in public, of a critical overview and vocabulary
pertaining to the medium of photography. It is also
a quite personal and surely idiosyncratic account
of a crucial period in the medium's growth, somewhat
limited by its geographical fix on New York but
still more extensive an eyewitness chronicle than
anything else of which I'm aware. And it is a collection
of my favorite essays, judged from my standpoint
as a writer.
Except for minor corrections and alterations, I
have not rewritten these pieces; rewriting would
have made this a different kind of book. The early
pieces, by and large, are quick and tentative responses
to the works with which they engage. But I see them
now as necessary steps in the ongoing critical process
of coming to terms with individual bodies of work
as they evolve, take shape, and are nurtured by
their makers. That, in part, was the point of them
originally, and is certainly part of my purpose
in including them here. From an autobiographical
standpoint, I wanted to indicate something of my
own fallibility and naivete, and to suggest by example
that critical ideas can be thought of as exploratory
and mutable -- sometimes drastically so, as can
be seen for example in my writings about Paul Strand.
The pieces dating from 1973 through 1978 are generally
more considered essays.
The book focuses on the work of younger, less-established
photographers; that was the emphasis in the total
body of writing from which these pieces have been
selected. The few essays about better-known photographers
that appear were included either because I felt
the piece was a reconsideration which departed markedly
from the established critical consensus, or because
I felt the subjects hadn't received the attention
their contributions merited.
Even within those parameters, however, there are
glaring omissions -- dozens of less-established
and/or younger photographers whose names should
appear in any comprehensive survey of the past quarter-century's
activity in photography. But this book is not intended
to be such a survey. Many people whose work I find
highly important are herein referred to only in
passing, if at all -- sometimes because my writing
about them did not do justice to their work, or
was otherwise ephemeral; sometimes because the occasion
for writing about their work did not arise. Such
absences therefore should not be taken as value
judgments. Those represented here are only the tip
of the iceberg.
Finally, I would like to note several professional
stances which I feel have had distinct shaping effects
upon my work. One was the decision to be and to
remain a freelance writer, a status I retained even
as a weekly contributor to the Village Voice
and a bi-weekly contributor to the New York Times.
This choice was made in order to leave myself ultimately
accountable to no editorial policies save my own.
I have never regretted it.
The other was the early decision to write only about
publicly presented work: books, magazines, exhibitions,
and other events which were open to everyone. I
have not gone into the studio to examine work to
which readers do not have access, nor have I asked
image-makers to explain their creations to me and
reported those explanations as if they were my own.
Nor have I written about work which my readers cannot
experience for themselves. I consider such writing
to be a form of speculative fiction. In such cases,
the danger is run of the criticism supplanting the
work. I have always kept in mind as an operating
principle that the work is primary and the criticism
secondary, regardless of the relative quality of
the two. The main functlon of criticism, I believe,
should be to provoke other personal dialogues with
the primary works.
Yet, having said all that, I must also say that
I have my own biases and predilections, as I'm sure
will be apparent. A good question for members of
any audience to keep in mind is "What's being
filtered out?" That question should always
be asked when dealing with any form of human communication
that's reached the andience through one or more
intermediaries. An audience is entitled -- and expected
-- to form its own opinions.
I hope this book will be of some interest and use
to the general public, to students of photography
and of contemporary communicative/creatlve media,
and to photographers. If the general public can
learn from this book something about what's behind
the current ferment in the medium, and be encouraged
to engage with it more actively as an andience;
if students (and teachers) can find it effective
in generating a more articulate responsiveness to
the full diversity of photographic imagery; and
if photographers of all stripes can encounter herein
at least some of their attitudes, ideas, concerns,
and intentions enunciated in ways with which they
would not entirely disagree -- I'll be more than
happy.
In concluding, I wish to give credit to four people
whose writings about imagery, about photography,
and about communicative media were highly influential
on my own, particularly at the outset: William N.
Ivins, Marshall McLuhan, Minor White, and Ralph
Hattersley. Had I not encountered their work, I
might never have started all this.
-- A. D. Coleman
Staten Island, New York
July 1978
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From Light Readings: A Photography
Critic's Writings, 1968-1978 (New York: Oxford University
Press,1979; second edition, revised and expanded, Albuquerque:
University of New Mexico Press, 1998).
Copyright
© 1979 by A. D. Coleman. All rights reserved. For
reprint permissions contact Image/World Syndication
Services, POB 040078, Staten Island, NY 10304-0002 USA;T/F
(718) 447-3091, imageworld@nearbycafe.com
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